New MadDogSki website is live and kicking
After 18 months of redesigning the site, we have finally gone live with the new MadDogSki website. The process has been a fantastic learning curve for the whole team as we took what was previously a print product with a supporting website, and put the website centre stage.
The project has included substantial reworking in design and functionality, user experience, tone of voice, SEO, social media, the supporting editorial strategy and a weekly newsletter, and I am very excited about the coming winter season, which will see all of these strands coming together and, obviously, taking the UK ski scene by storm. Jaw-dropping analytics to follow!
